Sector profile
Uttar Pradesh is home to the Taj Mahal, Varanasi, Ayodhya, Mathura-Vrindavan and the Buddhist circuit. This page covers India's tourism data from the Ministry of Tourism and the state's incentives for hotels and other tourism units.
International tourist arrivals in India (foreign tourists plus NRIs) rose from 18.89 million in 2023 to 20.57 million in 2024. Foreign tourist arrivals were 9.95 million in 2024, and foreign exchange earnings from tourism were ₹2,93,033 crore (Ministry of Tourism, via PIB).
As per the Ministry of Tourism, Uttar Pradesh was among the top five states for foreign tourist visits in 2024. Hotels, homestays, wellness and heritage units in the state can claim capital or interest subsidy under the 2022 policy.
Figures as published by the Government of India source linked against each year. We do not estimate or fill gaps.
Bars start at zero and are scaled to the largest value shown.
| Year | Value (million) |
|---|---|
| 2023 | 18.89 millionSource: PIB, 29 Jan 2026 (PRID 2220107) |
| 2024 | 20.57 millionSource: PIB, 29 Jan 2026 (PRID 2220107) |
What is not shown, and why: Tourism data are published by calendar year. Full-year 2025 figures were not confirmed from an official release when we checked, so only 2023 and 2024 are shown.
The Uttar Pradesh policy that applies to this sector, with the main incentives as stated in the policy or on Invest UP. Rates, caps and eligibility conditions are summarised; the policy text and its guidelines decide each case.
From 23 Nov 2022, for five years
| Incentive | Support (as per the policy) |
|---|---|
| Capital subsidy | 25% down to 10% by investment slab, with caps from ₹2 crore to ₹40 crore; +5% for special categories (sum of incentives capped at 30%) |
| Or: interest subsidy | 5% a year for 5 years on bank loans up to ₹5 crore |
| Land and duties | 100% stamp duty (first transaction); 100% land conversion and development charges |
| Employment | EPF reimbursement |
Source: Invest UP policy page
Scheme terms change; verify on the official portal; last checked 4 Oct 2026. This page is general information for planning, not a guarantee of eligibility, sanction or disbursement. See our Terms of Use & Disclaimer.
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